Re: Gender, Age and Dummies books

Subject: Re: Gender, Age and Dummies books
From: Jason Willebeek-LeMair <jlemair -at- ITEXCHSRV2 -dot- PHX -dot- MCD -dot- MOT -dot- COM>
Date: Thu, 17 Sep 1998 08:40:31 -0700

Rowena,

What lead you to that conclusion? Just curious -- I have read two of
the Dummies books (DOS and Windows, so it WAS a while ago), and don't
recall getting that feeling myself, but then again I can be fairly
oblivious at times.

Jason

-----Original Message-----
From: Rowena Hart [mailto:rhart -at- INTRINSYC -dot- COM]
Sent: Thursday, September 17, 1998 9:13 AM
To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
Subject: Re: Gender, Age and Dummies books


I don't want to stir up a gender battle, but my observation of Dummies
books is that they are designed, written and marketed toward a largely
female readership, on the whole, with a secondary market being people
who are retraining and/or learning to use computers later in life.

Eric and Deborah: When you started writing your book, did the Dummies
management give you any statistics about their readership that might
shed some light on my (admitted) general observation?

Cheers,

Rowena

---------------------
Rowena Hart
Technical Writer
Intrinsyc Software, Inc.
Vancouver, B.C. Canada
http://www.intrinsyc.com

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