Re: What's it called?
To the question "what do you call an .exe file that is not the main executable?" -- I'd probably call it "an .exe file." Seems to me that the novice user/English-not-the-first-language business might be a red herring here -- won't your users, whatever their language and experience level, be able to see that the name of the file ends in .exe?
But I wonder if you could sidestep the issue...
Would you really have to say both "Run this ???" and "Result: This will run the ???"? And if you do have to say both, what about saying "run the process" rather than "run the executable/program/file>? (You could name the process, if that would be important to your readers: "To run the FixThatThing process manually....")
What about something along the lines of...
[If the abnormal event occurs, you must run the process manually.]
To run the process manually,
1. Look in the directory C:\Program\<ApplicationName>.
2. Click on the <filename> file to highlight it, then press Enter.
[After running the process manually, go back to main installation process.]
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