RE: Xerox & Kleenex (was legality of web links to articles?)

Subject: RE: Xerox & Kleenex (was legality of web links to articles?)
From: kcronin -at- daleen -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 14 Feb 2002 12:04:59 -0700

Little old me said:

> Mark raises some good points, but I have to wonder: just how bad IS it to
> have your company's name indelibly associated with a universally-used
> product or process?


...and I've been getting deluged off-list with articulate arguments
showing me the error of my ways.

To clarify: I am NOT opposed to trademark protection - I favor it.

I was flippantly commenting about an anomalous situation I perceive - one
where companies who were smart enough to protect their trademarks ALSO
enjoy the ultimate level of name-recognition; that of being a household
word, used generically within their respective industry.

It IS a double-edged sword, I agree. I guess I was just observing that
this handful of companies gets to have its cake and eat it too. And none
of them are owned by Bill Gates - what are the odds? :)


- Keith Cronin

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Tech writers. Chicks dig 'em.


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