RE: Structure for Customer Briefs

Subject: RE: Structure for Customer Briefs
From: Marguerite Krupp <mkrupp -at- cisco -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 18 Sep 2002 12:35:46 -0400

Since you mentioned "marketing writers," I'm guessing that the document you
referred to as a "customer brief" is what some other companies call "product
brief" or "data sheet." Same animal, different company!

Briefly <G>, this beast consists of a description of the features,
benefits,and specifications of a product, sometimes with an accompanying

Features and specs are pretty self-explanatory. Benefits, OTOH, answer the
question, "Why would anyone want to use this feature?" That can be tough to
come up with, but that's the real skill of marketing writing,

If you can show a picture of the product in use, so much the better. Most
companies just show the product (which is tough with software!), but you get
the idea.

For examples, go to almost any company's website and look for product
literature. (Nice that someone thinks our stuff is "literature"!) For
example, look at, or HP, or whatever website you choose for a
company in your industry.

Good luck with your project. It can be fun to do this sort of thing.


Experience RoboHelp X3! This new RoboHelp release combines single sourcing,
print-quality documentation, conditional text and much more, into the most
monumental release of RoboHelp ever!

FrameMaker-to-PDF TimeSavers Assistants let you enhance & automate navigation
in PDF doc sets (chapter tabs, next/prev chapter/pg, bookmarks, popup menus);
create interactive PDF forms, rollover popups; presentations:

You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.

Previous by Author: RE: Begging for help in West Virginia
Next by Author: RE: Grammar: appear or appears?
Previous by Thread: Re: Structure for Customer Briefs
Next by Thread: Re: Structure for Customer Briefs

What this post helpful? Share it with friends and colleagues:

Sponsored Ads