Re: Structure for Customer Briefs

[Annamaria Profit <inteltek2 -at- earthlink -dot- net>]

Ann,

I've been a marketing writer for over 16 yrs in the managed care marketing 
agency side.  I have sample templates--are you interested in seeing what 
stateside agencies use?

They have several names: "creative project briefs" (an outline of the 
project, developed for and signed by the client), "call reports" (reports 
from telephone conversations or meetings, with action items, developed for 
and signed by the client), "creative action plans" (the details of the 
project, again, developed for and signed by the client).  Everything has a 
paper trail, since changes cost money and whoever makes the changes eats 
the costs, over and above the number of contracted changes. The docs also 
give the creative team a focus, since we all know creative types regularly 
wander outside linear parameters! ; ))) The docs give everyone an 
agreed-upon goal, focus, and project limitations --and add a financial 
penalty to project creep.



At 09:14 AM 9/18/02 -0400, Ann Waterhouse wrote: