Re: Good font combination story

Subject: Re: Good font combination story
From: Mike Starr <mike -at- writestarr -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Wed, 19 May 2010 13:29:33 -0500

So somehow IKEA choosing changing their "signature" typeface from Futura to Verdana somehow negated "maintaining an identifiable corporate image"? Had they chosen a less "pedestrian" typeface would that have still negated "maintaining an identifiable corporate image"? Corporations do this all the time and I suspect a lot of the wailing and gnashing of teeth in the design community about IKEA's new typeface has more to do with the fact that it's an "evil empire" typeface. Perhaps if they'd chosen a typeface from Apple, the design community might have been less indignant. And I suspect the vast majority of IKEA's customers didn't even perceive the change.

--
Mike Starr WriteStarr Information Services
Technical Writer - Online Help Developer - Technical Illustrator
Graphic Designer - Desktop Publisher - MS Office Expert
(262) 694-1028 - mike -at- writestarr -dot- com - http://www.writestarr.com

On 5/19/2010 1:12 PM, Fred Ridder wrote:
>
> Yes, and it is actually a very nice, highly readable design. Among freely available fonts, it is probably my favorite sans-serif. I use it frequently.
>
> As much as I like Verdana, I also regret that IKEA chose to abandon their long-time signature typeface (Futura) in favor of Verdana. But IKEA is a good case study in the economic and logistical costs of using a typeface that is not ubiquitously available on every Windows desktop, and how those costs can win out over esthetics and maintaining an identifiable corporate image.
>
> -Fred Ridder
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Gain access to everything you need to create and publish documentation,
manuals, and other information through multiple channels. Choose
authoring (and import) as well as virtually any output you may need.
http://www.doctohelp.com/


- Use this space to communicate with TECHWR-L readers -
- Contact admin -at- techwr-l -dot- com for more information -


---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


References:
Good font combination story: From: Ed
RE: Good font combination story: From: McLauchlan, Kevin
RE: Good font combination story: From: Ed
RE: Good font combination story: From: Fred Ridder
RE: Good font combination story: From: Dan Goldstein
RE: Good font combination story: From: Fred Ridder

Previous by Author: Re: Good font combination story
Next by Author: Re: Seapine Surround for User Documentation Source Control
Previous by Thread: RE: Good font combination story
Next by Thread: RE: Good font combination story


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads