RE: Good font combination story

Subject: RE: Good font combination story
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: Fred Ridder <docudoc -at- hotmail -dot- com>, "dgoldstein -at- riverainmedical -dot- com" <dgoldstein -at- riverainmedical -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 19 May 2010 14:35:07 -0400



Fred Ridder suggested:
>
> Yes, and it is actually a very nice, highly readable design.
> Among freely available fonts, it is probably my favorite
> sans-serif. I use it frequently.
>
> As much as I like Verdana, I also regret that IKEA chose to
> abandon their long-time signature typeface (Futura) in favor
> of Verdana. But IKEA is a good case study in the economic and
> logistical costs of using a typeface that is not ubiquitously
> available on every Windows desktop, and how those costs can
> win out over esthetics and maintaining an identifiable
> corporate image.

I hadn't actually noticed... which nicely confirms what
I'd said in an earlier post in this thread about my
typographic sensibilities.

Um IKEA ~= particle-board with a photo of wood-grain glued
to the surface.
IKEA ~= some assembly required... and then disassembly/reassembly
required if it hopes to survive a move.

They can have their now-wishy-washy corporate image.

- Kevin (not bitter... oh no... ) :-)

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References:
Good font combination story: From: Ed
RE: Good font combination story: From: McLauchlan, Kevin
RE: Good font combination story: From: Ed
RE: Good font combination story: From: Fred Ridder
RE: Good font combination story: From: Dan Goldstein
RE: Good font combination story: From: Fred Ridder

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