Re: Job searching in this time of attrition...

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

I think the fact that this suggestion came in the middle of an exchange about looking at a company's existing documents online may have gotten me a bit fixated on the idea of a candidate cold-calling a tech pubs manager and pointing how he or she could help "fix problems."

Perhaps a better idea might be to examine a company's documents to determine areas where more advanced techniques or processes could bring improvements over what's currently being produced and offering those.  There's a good chance that a forward-thinking manager might be aware of those and have one eye open for ways to bring them into the company.

This, of course, assumes that the would-be candidate actually knows those more advanced techniques or processes.

Gene Kim-Eng


  ----- Original Message ----- 
  From: Steve Schwarzman 
  To: Gene Kim-Eng 
  Cc: Jen Jobart ; techwr-l -at- lists -dot- techwr-l -dot- com 
  Sent: Sunday, October 09, 2011 7:27 AM
  Subject: Re: Job searching in this time of attrition...


  Actually, I think people who are not even thinking about hiring can be good prospects. They may not perceive a problem or be aware that there is someone like you who can help them solve it. The sales process involves meeting needs, and sometimes customers are acutely aware of these needs, and sometimes not.

  Again, the problem need not be in the quality of their existing docs, and even if it were, I'm not suggesting that one brashly and sarcastically call up the hiring manager, who may or may not be a writer, and say that their docs stink. It could be a problem that companies in that industry commonly face, or finding ways to save costs or localize or meet regulatory requirements, or experience working with startups who don't have writers on staff, or experience working with international companies, or.... Being proactive in proposing a means to solve these problems will get more business than waiting for the phone to ring.
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