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From: Price, Becca
Subject: RE: Writing vs. Marketing: Good diatribe
Date: Wednesday, September 27, 1995 10:34AM
in a nutshell: it seems to me that there are one major difference between
marketing and technical communication: intent. the intent of marketing is
simply to *sell* - tech. com. is to *inform* or provide instructions on how
to use a thing... there was a big frufraw a bit ago in an stc competition on
whether a cookbook was technical writing. after a lot of discussion, the
consensus was that it is.
marketing may contain technical information, but again, the intent is to
convince the audience that *this* gizmo is better than any other gizmo, or
meets a need that no other gizmo does (even if it has to invent the need).
It may seem like it's informational, but the intent of the piece
categorizes it as a marketing document.