RE: effective way to ask for reader feedback on a help topic

Subject: RE: effective way to ask for reader feedback on a help topic
From: <mbaker -at- analecta -dot- com>
To: "'Mike Starr'" <mike -at- writestarr -dot- com>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 25 Mar 2018 17:16:35 -0400

Putting the writer's name on a topic is not about directing comments to that
writer. It is about humanizing the relationship between the reader and the
writer. People trust people more than they trust companies and they are more
likely to direct comments to a person, who they think may actually read
them, than to a corporation that they are convinced will not.

But notice the most important thing about this message. Aaron is a **search
expert**. It is asserting the expertise of the writer of the page. Google
knows that people want to hear from experts, not from generic tech writers
who don't actually understand what they are writing about. Personal access
to an actual expert is what is being sold here. That is what we should be
paying attention to.

Mark



-----Original Message-----
From: techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com
<techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com> On Behalf Of Mike
Starr
Sent: March 25, 2018 2:01 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: effective way to ask for reader feedback on a help topic

I wonder if the feedback actually goes to someone named Aaron. What happens
when Aaron leaves the company? The feedback link needs to be modified for
every page Aaron ever created? I'm guessing the link probably resolves to
something like "Google Calendar Help Team."

Best Regards,

Mike
--
Mike Starr, Writer
Technical Writer - Online Help Developer - WordPress Websites
Graphic Designer - Desktop Publisher - Custom Microsoft Word templates
(262) 694-1028 - mike -at- writestarr -dot- com - http://www.writestarr.com

On Sun, Mar 25, 2018 at 04:44 Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:
> Was looking for help on a feature of Google Calendar. At the end of
> the page, I saw the following:
>> "Aaron is a Search expert and author of this help page. Leave him
>> feedback below about the page.", next to his avatar.
>>
>> Tech writers now have a face! IMHO pretty neat and encourages users
>> to send feedback.
>>
>> Do you guys use this technique in your online documentation?
>>
>> Erika
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Follow-Ups:

References:
effective way to ask for reader feedback on a help topic: From: Erika Yanovich
Re: effective way to ask for reader feedback on a help topic: From: Tony Chung
Re: effective way to ask for reader feedback on a help topic: From: Mike Starr

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